Corporate Legal Counsels are way too often seen as an obstruction on new digital products, services and ventures.

But if you come prepared and spend time with legal counsels you will most often find, that ends meet — and you can launch the exact service you want to launch.

Photo Credit: Tetiana Shyshkina

Here’s a few things to be aware of when involving legal counsels in your digital ventures. All based on hundreds of hours and meetings spent with legal counsels as corporate digital product developer, corporate innovator and venture builder.

Come prepared

Preparation is key.

If you are depending on contracts to build a venture…

Photo by Clay Banks — Unsplash

Since COVID-19 put civilizations in a deadlock, everyone’s been thinking about and working on solutions to understand, limit and trace the spread of the disease.

Parts of these programs have been a large amount of mobile applications that should support that exact mission. Early on private companies offered different solutions. More and more public authorities started projects — either centralised or decentralised like the PEPP-PT project.

Google and Apple even joined the stage april 10th in a joint effort, by partnering on a solution for contact tracing — with user privacy and security central to the design.

Don’t get me…

Building a mobile application rather than a mobile web service never sparks hard questions or good conversations in many startups and project organisations.
It’s a safe bet. We laugh. It’s sexy!

Photo by Rodion Kutsaev on Unsplash

We launched Stuff officially in January. As a web service. Which have prompted the same question from people over and over again:

Why haven’t you launched as an application?

We did not have endless discussions and meetings on choosing technology platform for Stuff. It was pretty straightforward. There was no doubt on the founder team that a platform for sending invitations to private and public events required a web…

A company can learn more from people sharing their experiences than from numbers in a spreadsheet

Photo: Hero Images/Getty Images

At Stuff we do not have a bunch of principles and structures—but we do have one very important one: Everyone in the company reads our incoming support emails.

The past 20 years as a project manager, product owner, digital product developer, head of blah blah, and founder have taught me the importance of everyone spending time on support emails. Whether you are a two-man band, settled startup co-founder, head of product, or corporate CxO, you should spend at least 30 minutes per week reading real emails from your customers.

KPIs, MAU/DAU, CAC, and CLV are some of the well-established metrics…

Since mid-2017 I have spent most of my time in my allotment garden — growing vegetables, playing chess and learning to play the piano.

But I have also spent time thinking about my next venture. Something that would make sense, and that could be bootstrapped and built with good friends.

So we’ve built Stuff…

Together with the best technology and creative leads I could imagine — my mighty fine friends Mads Jakob Poulsen and Thomas Kenne — we have spent the past couple of months bringing Stuff to life.

Stuff is a platform for your digital invitations, public and private.

Simon Schultz

Former Prehype Partner. Maker of digital products for 20 years. Co-founder of

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